(I recently switch email services and have had a couple bumps in the transition. If you missed Monday’s How YOU Blog featured blogger, please go check out that out (click here). Great insight on and example of standing out from the crowd!)
Last weekend I had the privilege of speaking at the Declare Blogging Conference. Honestly? It was one of the best conferences I’ve ever attended. It was well run, big enough to be exciting, small enough to not be overwhelming and packed with great information and opportunities to connect.
I taught a session called “Blog Like A Ninja: Maximum Impact, Minimum Effort.” As the title infers, it was all about being an effective and efficient blogger.
One point that I made was about the 3 hats that every blogger wears and why we need to know WHEN to wear them. Being the dork that I am, I actually brought hats and wore them. I told everyone to NOT instagram it, but apparently they heard, “INSTAGRAM THIS! NOW! HURRY! GO! GO! TAKE A PICTURE! NOW! POST IT! RIGHT AWAY!”
So, you get my little nugget of info as well as a visual that may wish you could unsee.
The 3 Hats Every Blogger Wears
Every blogger wears 3 hats: The CEO hat, the Manager hat and the Writer hat.
The CEO is the one who creates the vision for the blog. She defines the big picture plan, identifies the target audience and solidifies the long term goals for the site. (That’s supposed to be a fancy top hat, but all I could find in my kid’s dress up box was a bowler hat. Let’s all use our imagination, shall we?)
The Manager takes the CEO’s vision and develops a concrete plan of action to make the vision a reality. The Manager breaks things down into five year goals, one year goals, monthly blog calendars and weekly action lists. (This Fedora actually belongs to my super trendy friend Liz. Thanks Liz…for being trendy.)
The Writer just writes. That’s it. The writer sits down, looks at what the Manager scheduled for her to do that day and writes. No decision making, no daydreaming about the vision of the blog or tweaking of the design. Just write. (Yes, that’s a foam football helmet. Go Baylor.)
Why We Get Overwhelmed
We get overwhelmed when we wear too many hats at one time. When we have one hour to do some blogging and we sit down and put on our Writer hat, our Manager hat and our CEO hat all at once. We don’t know what to write, how to write it or who we are writing for. Then it all comes crashing down and we wonder why we started blogging in the first place and off we run to soothe our stress with social media.
(A HUGE thanks to Cherie Werner for the photos!)
Instead, we will thrive if we commit to wearing only one hat at a time. We can have a yearly or quarterly CEO session where we sit down for a few hours and nail down our vision for our blog and our readers. (Hint: The Blog Planning Kit might be perfect for a CEO session.)
Then each month, we put on our Manager hat and plan out the content for the month. We might check in as manager each week to outline the tasks for that week, but when we sit down to write we only have one hat on, our Writer’s hat. All our creativity and energy and focus can be directed toward the one post we are working on and our words will be so much more effective.
Join the Discussion!
Action step: Set a date for your first CEO session and commit to it by sharing it in the comments.
Have you ever worn too many hats at one time? Have you ever felt overwhelmed? Click here to share.