A Ridiculous Picture of Kat and What It Has To Do With Your Blog

(I recently switch email services and have had a couple bumps in the transition. If you missed Monday’s How YOU Blog featured blogger, please go check out that out (click here). Great insight on and example of standing out from the crowd!)

The amazing Declare Conference hostess - Eryn, Heather, Kristin and Michelle.

The amazing Declare Conference hostess – Eryn, Heather, Kristin and Michelle.

Last weekend I had the privilege of speaking at the Declare Blogging Conference. Honestly? It was one of the best conferences I’ve ever attended. It was well run, big enough to be exciting, small enough to not be overwhelming and packed with great information and opportunities to connect.

I taught a session called “Blog Like A Ninja: Maximum Impact, Minimum Effort.” As the title infers, it was all about being an effective and efficient blogger.

One point that I made was about the 3 hats that every blogger wears and why we need to know WHEN to wear them. Being the dork that I am, I actually brought hats and wore them. I told everyone to NOT instagram it, but apparently they heard, “INSTAGRAM THIS! NOW! HURRY! GO! GO! TAKE A PICTURE! NOW! POST IT! RIGHT AWAY!”

So, you get my little nugget of info as well as a visual that may wish you could unsee.

The 3 Hats Every Blogger Wears

Every blogger wears 3 hats: The CEO hat, the Manager hat and the Writer hat.

20130816-071857.jpgThe CEO is the one who creates the vision for the blog. She defines the big picture plan, identifies the target audience and solidifies the long term goals for the site. (That’s supposed to be a fancy top hat, but all I could find in my kid’s dress up box was a bowler hat. Let’s all use our imagination, shall we?)

20130816-071944.jpgThe Manager takes the CEO’s vision and develops a concrete plan of action to make the vision a reality. The Manager breaks things down into five year goals, one year goals, monthly blog calendars and weekly action lists. (This Fedora actually belongs to my super trendy friend Liz. Thanks Liz…for being trendy.)

20130816-071957.jpgThe Writer just writes. That’s it. The writer sits down, looks at what the Manager scheduled for her to do that day and writes. No decision making, no daydreaming about the vision of the blog or tweaking of the design. Just write. (Yes, that’s a foam football helmet. Go Baylor.)

Why We Get Overwhelmed

We get overwhelmed when we wear too many hats at one time. When we have one hour to do some blogging and we sit down and put on our Writer hat, our Manager hat and our CEO hat all at once. We don’t know what to write, how to write it or who we are writing for. Then it all comes crashing down and we wonder why we started blogging in the first place and off we run to soothe our stress with social media.

20130816-071914.jpg 20130816-071923.jpg
(A HUGE thanks to Cherie Werner for the photos!)

Instead, we will thrive if we commit to wearing only one hat at a time. We can have a yearly or quarterly CEO session where we sit down for a few hours and nail down our vision for our blog and our readers. (Hint: The Blog Planning Kit might be perfect for a CEO session.)

Then each month, we put on our Manager hat and plan out the content for the month. We might check in as manager each week to outline the tasks for that week, but when we sit down to write we only have one hat on, our Writer’s hat. All our creativity and energy and focus can be directed toward the one post we are working on and our words will be so much more effective.

Join the Discussion!

Action step: Set a date for your first CEO session and commit to it by sharing it in the comments.

Have you ever worn too many hats at one time? Have you ever felt overwhelmed? Click here to share.

Leave a Reply


  1. Love this, Kat and I am WAY overdue for a CEO session. Penciling that in now…

  2. I think you could do a whole podcast series on your Declare talks. Ahem. Just saying. It was awesome, and you are wonderful, and in this temporary season of “overwhelmed…send chocolate,” I love learning from you šŸ™‚

  3. Love the hats! I think the bowler hat is my personal fave šŸ™‚ I love the blog planning kit! Sadly, I haven’t taken as much time as I would like with it. Tomorrow morning, kids stay with hubby and I head to the library with kit in hand for some quality CEO time. Thanks for the kick in the pants šŸ™‚

  4. Fantastic breakdown of the different roles and explanation of why I often feel overwhelmed. My goal for this fall is to work through the blog planning kit (summer has been crazy for us) and set some concrete goals for my blog. Right now, I want to be aware of which hat I’m wearing during my limited computer time and not run to social media when I feel stressed. Coffee and chocolate might be better…..;-)

  5. Hi Kat-I am loving your blog. Your information is so helpful. I was blogging for about a year and one day just quit because I lacked focus. Now I’m trying to back up and decide what my goals are and where I would want to take my blog. I miss the writing part of blogging, but want to have my ducks in a row before I get back into it.

  6. Uhm, yes. Yes and yes! Thank you. I am guilty of trying to wear all three hats all the time. Thanks for putting it into words so now I “get it.” I’ll consider which hat I need to wear next time I sit down to blog.

    You rock šŸ™‚

  7. This is perfect. I got the Blog Planning Kit a few weeks ago and have not yet opened it. My kids go back to school Tuesday. I think I’ll have myself a little CEO session that day. Thanks for the great direction you give.

  8. Now this makes sense to a usual like me. Yes I am wearing multiple hats often, now wonder my neck is tense. The designer hat often sits on top of my writers hat and then don’t work well when worn together. thank you for helping me make sense of the overwhelm.

  9. What a great analogy! So helpful in helping me to become more organized and intentional in my efforts. Thank you!

  10. Thanks Kat. This honestly hit me right where I needed it. I never understood why when I sat down to write I end up getting side tracked, frustrated only to end up surfing pinterest. It’s all becoming clear now!

  11. Again, you continue to amaze me with your analogies and stories. So spot on! This is really great advice that I’m going to put to use.


  1. […] week we talked about the different hats every blogger wears.The first hat is the CEO hat and I encouraged you to have a CEO planning […]

  2. […] second most helpful lesson I learned recently is about the 3 Hats that Bloggers Wear. You can read more on Kat Lee’s blog, but, basically, I’ve been trying all this time to […]

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