HTB #006 – The Most Important Blogging Question You Can Answer

htb-podcast-image1Today on the How They Blog Podcast, I share about the one question that has transformed my blogging. This question is the foundation of any good blog plan and was a core element in the success of my second blog (vs. my first blog).

Grab some headphones and join me for a chat!

How to Listen to This Podcast

If you’re new to podcasts, think of them like little radio shows that you can listen to at your convenience. They are perfect to listen to and learn from as you workout, fold laundry, wash dishes or conquer the world.

1. Listen right here on the blog. Click through to the site and click the little play button at the beginning of this post.
2. Listen on your smartphone, iPad or iPod Touch – There are a lot of great podcasting apps. Apple has a free one in the app store, but I like one called Downcast. It allows me to search for shows, subscribe to them and even speed up the audio.
3. Subscribe to the Podcast – just click here to access the podcast in iTunes. You can also search for it on your smartphone app (like the ones listed above) and subscribe.

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  1. Great podcast today! The advice to personalize your target reader with a name and background info makes it much more meaningful. And the saying “no” to things that won’t fill the needs of your target reader is key. Thanks!

  2. This has been the BEST podcast of yours to date! I loved it so much that I’ve shared it both with my mastermind partners and with my (in)courage writing group. Lovely lovely things shared here. As I write this, I’m on a blog date at Panera and writing down everything I know about “Sarah.”

  3. Great podcast, Kat! This is something I’ve heard about doing, but haven’t actually gotten around to doing it. But listening to this reminded me to go ahead and get on that… Thank you!

  4. This was what I needed!! My blog has been all over the place. I thought I was writing for a particular niche but it didn’t seem like they were coming to my blog, so now I’ve switched it up a bit and hoping this is the key.

  5. This one was just beautiful. Like, you could tell how much you love your readers by the way you create content for them behind the scenes. Also? You gave a shout out to which is one of my fave people and blogs EVER. This rocked.

  6. Great tips! I shall need to put them to use!

    I so remember The Secret Life… :p That was when I first started reading blogs instead of just blogging. I think I found you through the Google Reader recommended blog or something.

  7. Wow. This brings so much clarity as I try to focus my writing. I’ve been blogging consistently for six months simply searching for topics I hope will be popular amongst readers rather than defining who that person is. Just in the time it has taken me to listen to the podcast I’ve come up with some new content ideas focused on my make believe reader. Thanks for taking time to record these.


  1. […] How They Blog: I’ve been a fan of this blog and podcast pretty much as quickly as I learned about it.  Kat not only interviews bloggers to learn more information, she ha started a podcast with interesting interviews, asking successful bloggers about their journey and process.  I’ve taken notes from her interviews, and consider her site and podcasts a valuable resource to refer to again and again. […]

  2. […] dive in again with some blogger interviews next week, but these topics of Target Readers (last week’s podcast) and Core Content (this episode) are foundational for your blogging, so […]

  3. […] Listen to this podcast from Kat Lee and How They Blog. In it, she breaks down everything I want you to know about finding your target audience and your ideal reader. […]

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    HTB #006 – The Most Important Blogging Question You Can Answer

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