HTB #011 – Knowing Your Audience, Blogging Bravely and Changing Things Up -An Interview with Tsh Oxenreider

Who changes a well established brand? Tsh Oxenreider does. Tsh writes at The Art of Simple (the blog formerly known as Simple Mom) and recently changed the name despite her massive combined audience of over 100k and a well established brand.

Tsh talks about blogging bravely, making big changes and knowing your audience. If you’ve ever wanted to change something (big or small) about your blog, but wondered if you “can” – this episode is for you.

Tsh Oxenreider on Blogging Bravely

Links Mentioned in this Episode

The Art of Simple
Tsh’s Checklist for changing a blog’s name
Tsh’s new book (releases in Feb, but you can preorder it now) – Notes from a Blue Bike: The Art of Living Intentionally in a Chaotic World

Ketchup Covered Monkey Boys Mentioned In This Episode
Part way through the interview, Tsh said, “Oh, my youngest just walked in…in a monkey costume, covered in ketchup.” So, of course, I asked for a picture. The ketchup was cleaned up by the time the photo was taken, but…seriously…what a cutie!

The fact that she didn’t miss a beat in what she was saying AND the fact that we never hear a peep from cute monkey speaks volumes about her professionalism and mothering. Impressive.

tsh's monkey boy

How to Listen to This Podcast

If you’re new to podcasts, think of them like little radio shows that you can listen to at your convenience. They are perfect to listen to and learn from as you workout, fold laundry, wash dishes or conquer the world.

1. Listen right here on the blog. Click through to the site and click the little play button at the beginning of this post.

2. Listen on your smartphone, iPad or iPod Touch – There are a lot of great podcasting apps. Apple has a free one in the app store, but I like one called Downcast. It allows me to search for shows, subscribe to them and even speed up the audio.

3. Subscribe to the Podcast – just click here to access the podcast in iTunes. You can also search for it on your smartphone app (like the ones listed above) and subscribe.

Leave a Reply


  1. Thank you so much for this! While I was listening I was thinking of a post I was debating writing. Today, after I had planned to post it, another blogger came out and was talking about the same thing. I was telling myself I didn’t need to write it too then. I wrote it down as a topic though and not even 30 seconds later the part about Tsh saying YOU haven’t written about it yet came on. I mean, it could not have been more perfect. As always, love listening! Thanks!

  2. I can’t get enough of these podcasts! Love every one of them. You’re born to do this, girl.


  3. Great podcast! Loved the tips on what it’s like to change your blog name and analyzing your blog.

  4. Ok, so I know this podcast was like a year ago, but did Tsh share her resource for her brand therapist that walked her thru changing her name/brand? I’m wanting to do something similar (on a much smaller scale) but am not even sure where to start looking for a brand therapist. Thanks so much. LOVE LOVE LOVE this podcast!


  1. […] The last thing I want to leave you with is this fantastic quote from Tsh Oxenreider, being interviewed by Kat Lee on the How They Blog podcast – episode 11: […]

  2. […] somebody else’s chapter twenty to your chapter one.” When I first heard this quote on How They Blog Episode #11 while Kat Lee interviewed Tsh (the writer behind The Art of Simple) I was blown away. It felt […]

  3. […] to leave you with is this fantastic quote from Tsh Oxenreider, being interviewed by Kat Lee on the How They Blog podcast – episode 11. “Go ahead and start. Don’t feel like you can’t say something because it’s […]

  4. […] Knowing Your Audience, Blogging Bravely and Changing Things Up – An Interview with Tsh Oxenreider. În articol se explică foarte clar pașii care trebuie urmați pentru a asculta podcast-ul, în caz că este pentru prima dată când asculți unul și tot acolo sunt și link-urile menționate în materialul audio. […]

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