HTB #012 – Breaking Blogging Rules, Creating Useful Content and Balance Paid vs Free Content – An Interview with Elisa Pulliam


Elisa Pulliam

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Today, my guest Elisa Pulliam and I, discuss knowing your capacity, breaking the blogging rules and consistently creating useful content. We also dive into balancing free vs paid content and Elisa has some fantastic ideas on that topic.


Elisa (Lisa) Pulliam is a blogger, author, speaker, wife and mom. She has been blogging for over 8 years (!) and she blogs at and I was honestly so impressed by the excellent wisdom she shared in today’s episode and I’m excited to be bringing you such great content.

New Podcast Post Format!

It’s my goal to make sure that everything I put online is as ridiculously useful as possible, so I’m going to be sharing all the notes from each episode so those of you who don’t enjoy podcasts (what?!) can still get great content. Of course, I don’t cover EVERYTHING we talk about in each episode, but I will pull out all the highlights and try to make it as accessible to you as possible.

If there is anything I can do to make the content more actionable for you, don’t hesitate to let me know.

Today’s Blogging Wisdom

Why You MUST Break the Blogging Rules

You don’t have to do everything that everyone says you should do. If you try, you’ll go bonkers! I love what Elisa says her motto is, “Be consistent, with grace.”

Tweetable –> “Be consistent, with grace.” – Elisa Pulliam

This was a lesson that took years for Elisa to learn. She, like all of us, was overwhelmed by all the things she thought she needed to do, but eventually she realized, “I had to NOT expect myself to do what everyone says you should do.”

Tap into your inner rebel, know your capacity and only choose activities that fit within those clear boundaries.

My personal motto is “Do as little as possible, as well as possible.” If I start feeling overwhelmed, that is my cue to step back.

The bottom line is that you must know what you are capable of and have a clear purpose for everything you do online so that you run your blog and your blog doesn’t run you.

How to Consistently Create Content

New content is the life blood of any blog. Elisa has a TON of resources on her blogs. She has eBooks, Bible Studies, workbooks and more. How does she remain so prolific in the midst of a very busy life? Her life feeds her blog content. She mentors young girls in her community and the content she creates for them often ends up on her blog.

“Blogging should be an overflow of what we do in real life.” – Elisa Pulliam

Click to Tweet! –> “Blogging should be an overflow of what we do in real life.” – Elisa Pulliam

Quick Tips from Kat and Elisa

Monetization Tips:

We talk about the balance between free content and paid content. How both can help you and your readers.

  1. Free for a Month – One idea Elisa had was to introduce a new resource for free for a month and then make it paid afterwards.

  2. Free AND Paid – She also has items that she offers for both free and paid, because there are many people who just don’t want to have to subscribe to an email list. The paid option allows them to receive the item without filling up their inbox.

Technical Tip:

Here are some tools for selling digital products online:

Take Action Now

Do you offer something for free on your site? Tell us in the comments so that we can all connect and cross promote each others resources.

Click here to join the discussion.

How to Listen to This Podcast

If you’re new to podcasts, think of them like little radio shows that you can listen to at your convenience. They are perfect to listen to and learn from as you workout, fold laundry, wash dishes or conquer the world.

1. Listen right here on the blog. Click through to the site and click the little play button at the beginning of this post.

2. Listen on your smartphone, iPad or iPod Touch – There are a lot of great podcasting apps. Apple has a free one in the app store, but I like one called Downcast. It allows me to search for shows, subscribe to them and even speed up the audio.

3. Subscribe to the Podcast – just click here to access the podcast in iTunes. You can also search for it on your smartphone app (like the ones listed above) and subscribe.

Leave a Reply


  1. Can’t wait to listen to this one! I sell my two eBooks (one on home management and another as a 14 day devotional for moms), plus a bunch of printables – both home management and Scripture. I like the idea of offering some as both free and paid. I’ve got a freebie today, and will move it to paid soon. Planning to listen to the whole thing during naptime – thanks for this! 🙂

  2. This was super great! Like most of the podcasts you post. It really applied to the next big project I’m working on and helped me see that there is balance between free content and sell-able content.

  3. I offer both freebies and paid items. I like the idea of putting the freebies up for a limited time then turing them into a paid item. I might just have to try that!

  4. I’m working on my free download (free with email signup) and wondering if I should put the free file on e-junkie, where I have my paid products, or if I should just put the free file on my website?

    I’ve been really enjoying your podcasts. Thanks!

    • Hi Anika,
      I’d personally use DropBox (you can use the free version) so that the file doesn’t get indexed by Google – as can happen it you just upload it to your server without certain tweaks. I think uploading it to e-junkie might complicate the process for subscribers.


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