Note: The winner from last week’s giveaway of the Blog Planning Kit was – J.Rae.
Today I’m chatting with Amy Lynn Andrews about the importance of email lists to bloggers. We will discuss why you need one and we will demystify the difference between an email list and RSS email subscriptions. Amy and I also cover the different email systems and what content to include in your email newsletter.
Grab your headphones, learn and grow!
Today’s Blogging Wisdom
Tip #1: Understand the Difference Between RSS and Newsletter Subscribers
RSS – Instead of users logging into a feed reader, your audience receives your most recent posts automatically in their email inbox
Newsletter – This is not a compilation of your blog posts – this is a separate document you create manually that contains information not on your blog.
- Use auto responders to provide valuable content (like eBooks and helpful tips) to email subscribers after they sign up
- Use the subscriber’s name in the emails to add a personal touch
- Have a plan for your blog and your newsletter to provide the best value to your readers
Tweet to Inspire: “Our ultimate goal isn’t to grow our emails, it’s to grow our readers” – @AmyLynnAndrews on @HowTheyBlog <— Tweet this!
Tip #2: Pick an Email Provider
Don’t worry about which email provider has the most features, unless you’re already using those features or have a plan in place to use those features. Start with something simple that will enable to you get started.
Some options to research:
Bonus tip: Find the “get started” tutorials on the site to help walk you through the initial set up.
Tweet to Inspire: “”It’s not just about having email lists, it’s about giving value to people”- @AmyLynnAndrews on @HowTheyBlog –> Tweet this!
Tip #3: How To Attract Email Subscribers
- Give away something for free (like an eBook or printable)
- Create a launch campaign for your newsletter
- Host a webinar & collect email addresses in exchange for access to the event
Take Action Now
How will you take action on what you learned in today’s episode? Click here to share.
How to Listen to This Podcast
If you’re new to podcasts, think of them like little radio shows that you can listen to at your convenience. They are perfect to listen to and learn from as you workout, fold laundry, wash dishes or conquer the world.
1. Listen right here on the blog. Click through to the site and click the little play button at the beginning of this post.
2. Listen on your smartphone, iPad or iPod Touch – There are a lot of great podcasting apps. Apple has a free one in the app store, but I like one called Downcast. It allows me to search for shows, subscribe to them and even speed up the audio.
You can also listen via a free app (IOS and Android) called Stitcher.
3. Subscribe to the Podcast – just click here to access the podcast in iTunes. You can also search for it on your smartphone app (like the ones listed above) and subscribe.