Next week, we will get back to our interviews, but I thought I’d finish this week out with a couple core concepts to blog growth.
A Mind Blowing Fact
Did you know that humans now create more information in 2 days than we did from the dawn of civilization through 2003. (according to Google’s Eric Schmidt)
That is an insane fact. We are literally drowning in information. We have at our fingertips the answers to everything we could ever want to know or do.
If you want to grow your audience, you need to know that they don’t need knowledge. What your readers and potential readers need is leadership.
They are literally standing in front of a firehose drowning in pinnables, tutorials, and infographics, yet their throats are still dry and parched because it’s all coming at them so fast that they can’t take it in.
How can you help? You don’t need to have all the answers. You just need to be brave and step in front of that firehose with a water bottle to fight the flow and turn it into something useful that you can hand to your readers with every single post.
Will it take hard work? Yes.
Will it take planning and purpose? Yes.
Will it take self discipline? Yes.
Is it worth it? A thousand times yes.
(Ok. I’ll give one free Blog Planning Kit to the first person who can name the movie I’m quoting with that last sentence.)
You are a leader. Whether you write a cooking blog, a lifestyle blog, a faith blog, a mom blog, a tech blog, a community blog or a family blog, it’s your job to take readers from where they are to where they hope they’ll be after they finish reading your post.
Maybe you’ll lead them to laughter. Maybe you’ll lead them to a fabulous dinner. Maybe you’ll lead them to a more peaceful home. Maybe you’ll lead them to friendship with others reading the same words. Maybe you’ll lead them to fitness. Maybe you’ll lead them a simpler lifestyle.
Your readers read every post with an expectation, an unspoken goal. We as writers should write with one as well.
If a blogger is a leader, where am I taking my readers?
Where are you going with your blog overall? Where are you going with each post you write? Where are you going with your tweets, pins and Instagrams?
The clearer you are about your direction, the easier it will be for others to follow. <--Click to Tweet!
Introduce Yourself and Discuss
Let’s take a minute today to introduce ourselves. Tell us:
1. Your name
2. Your blog
3. Why you blog and where you hope to take your readers