HTB #011 – Knowing Your Audience, Blogging Bravely and Changing Things Up -An Interview with Tsh Oxenreider

Who changes a well established brand? Tsh Oxenreider does. Tsh writes at The Art of Simple (the blog formerly known as Simple Mom) and recently changed the name despite her massive combined audience of over 100k and a well established brand.

Tsh talks about blogging bravely, making big changes and knowing your audience. If you’ve ever wanted to change something (big or small) about your blog, but wondered if you “can” – this episode is for you.

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Tsh Oxenreider: On Writing and Social Media

Tsh vs Social Media

1. How do you keep social media from running your life? Is it a struggle for you? Any social media management tips?
Honestly, it’s not that hard for me anymore because I crave an offline life after I produce all my content. I look at what’s bringing in the most traffic and I focus my efforts there. It used to be Facebook, but once they started changing the algorhithms, my traffic plummeted through FB. Pinterest is now my second-highest traffic source, so I try to spend more time there.

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Tsh Oxenreider: Favorite Gadgets and Apps

(Note from Kat: I just want to say a sincere thank you for all your wonderful feedback about the new blog! You all are amazing. Today, is the Gadget and App section of Tsh’s interview. I hope you find some new and ridiculously useful gadgets and apps that help you in your blogging.

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How They Blog: Tsh Oxenreider


Intro: Give us a quick intro to you, your family and your blog.
Hi! I’m Tsh, and I’ve got three kids ages 2 1/2 to 8 and one husband of ten years. We currently live in Bend, Oregon, but I’m originally from Austin, Texas (hook ’em!). I write and run a blog called, which is about the art and science of living life simpler.

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